Beauty ecommerce · website · SEO

Lifecode

A cosmetics brand moved beyond marketplaces with its own online store, paid acquisition and an SEO content system.

01Online store launched in 21 days
028,360 organic visits from February to July 2026
0339 queries in Yandex top 10
What changed

A cosmetics brand moved beyond marketplaces with its own online store, paid acquisition and an SEO content system.

  • 176 paid conversions and 5,285 clicks in June
  • VK subscriber cost ₽97–₽130
  • 10+ compliance documents prepared
My work

Strategy, website, catalogue, payment flow, paid traffic, analytics, compliance support and SEO with 30+ articles.

Historical Russian-market result. Forecast scenarios in the source report are excluded; only recorded delivery and performance figures are shown.

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